Communications internes pour les employés en première ligne – Le guide de référence pour 2024

The lifeblood of your organization – the people you couldn’t live without – is your frontline staff. Without them on the ground, interacting with customers, and promoting your brand values, you wouldn’t have a business at all. 

But because they’re out there making things happen, it’s not always easy to reach them in conventional ways – they might not have a company email address or a work computer. 

Keeping every individual in the loop is critical for any number of reasons: improving their employee experience, enabling crisis communications, and celebrating company-wide achievements, for example. 

Dans ce guide (un manuel de référence pour vous aider à comprendre la communication avec votre personnel de première ligne), nous vous montrerons pourquoi il est si important d’investir votre temps et votre argent dans une communication efficace avec ces employés, et comment bien faire les choses.

Here’s what we’ll cover:

• Internal communications – what is it?
• Why is internal communications so important?
• The challenges of internal comms for frontline staff
• How to nail your frontline internal comms strategy
• The must-haves of internal comms for frontline workers

And so much more! 

No matter if you are an employee, a HR manager, Chief People Officer or CEO – you’ll find something valuable here.