
Employee Engagement Rates At Woodie’s Jumped By 54% with Workvivo
How a culture of open comms can work wonders for retailers

54%
Increase in Employee Engagement
232%
Increase in Employee Referral Rates
98%
Woodie’s Staff Adopted the Workvivo Mobile App
The largest DIY, home, and garden retailer in Ireland
Grafton Group PLC is the largest DIY, home and garden retailer in Ireland, with over 11,000 employees. Since first implementing Workvivo in 2019, Grafton Group plc has rolled out the employee app to over 4,500 colleagues across nine of its brands.
One such company is the iconic Woodie’s brand, an Irish DIY and home improvement retail company with 85 locations across the country. Woodie’s employs 1,500 people in 35 stores and one support office.
From 2013 to 2022, Woodie’s was led by former CEO Declan Ronayne, who was named Most Trusted Leader by Great Place to Work just over two years ago.
Declan helped build a culture of trust, honesty, respect, and safety at Woodie’s. Today, its people live by six core values – enthusiasm, expertise, helpfulness, homeliness, inspiration, and great value – and it boasts 12 Great Place to Work accolades, including Best Workplace for Women.
The company also achieved the Gold standard in the social, collaboration and communication category at the 2021 Intranet and Digital Workplace Awards.
But reaching this point required work; it required bringing people together, encouraging them to use their voices, actively listening, and investing in internal comms.
People
1,500
Industry
Retail
Location
Ireland
Category
Mid-Market

There was no culture of recognition. There was no telling anybody anything. The business didn’t have any sort of mission, purpose, and values.”
Declan Ronayne
Former CEO – Woodies

I know I have a direct line of communication to 1,400 people, and I can use that to steer certain directions that I want to steer within the organization.
Declan Ronayne
Former CEO – Woodie’s


